Wednesday, February 9, 2011

THE DAILY IS THE FUTURE

February 2, 2011 will go down in history as the date the newspaper publishing business changed and aggressively moved into the electronic future. No doubt you have heard of News Corporation Chairman Rupert Murdoch’s introductory announcement of a new tablet newspaper titled The Daily.

If you have not heard about it you can take a look at the link below:

http://www.thedaily.com/

Your Commander is so impressed with The Daily it will push me to buy an electronic tablet device sooner rather than later, even though their prices should be coming down dramatically within the next year. As our busy, time conscious population ages, and tablet sales grow, I believe that Murdoch has sprung forward with a brilliant concept, and will be the first to profit from his vision and keen business sense. Murdoch’s plan eliminates all the expenses that are currently killing the newspaper publishing industry. Currently only the USA Today and the Wall Street Journal are experiencing circulation increases and all other newspapers are reporting dramatic circulation decreases and many are actually going out of business.

Just contemplate the savings Murdoch’s concept of The Daily immediately brings to the publisher with the elimination of all the expenses for paper, ink, labor to run the presses, and the physical delivery of a hard copy of the paper. Like Murdoch or not, he puts his money where his mouth is and has beaten the competition with the launch of The Daily.

Many thought, including your Commander, that Murdoch was crazy when he founded his Fox network, and look how successful that venture has become. I predict a big future for this endeavor, but only time will tell if I am correct in my analysis of this speculative undertaking.

COMMANDER GRANGER

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